Responsibilities for work reflected on this site include:

Agency President • Group Creative Director • Creative Director • Associate Creative Director • Senior Copywriter • Freelance Copywriter

Advertising agency experience includes:

Y&R • Oglivy • FCB • Grey • Digitas • Merkley • O2KL • Cosgrove Associates • MXM • Publicis Modem

Categories and clients:

Technology and TelecommunicationsAT&T (B2B integrated brand and direct marketing, online and offline), Comcast (B2B Sales Training Materials), IBM (Corporate, Mainframes, Consulting Services online and offline direct marketing), Microsoft (Servers & Tools, creative director responsible for online and offline global relationship marketing), Qwest (B2B direct mail), Sprint (Network Services print and direct mail), Time Warner Cable Business Class (B2B direct mail, brand guidelines book), Verizon (Consumer direct mail)

Financial Services: American Express (Merchant Services print and direct mail; Government Services brand advertising; Corporate Card retention and usage stimulation direct mail; Green Card take-one stands and apps, HiltonHonors Card launch television commercial, Optima Platinum Card launch television commercial); Aetna (B2B direct mail and videos, Medicare marketing videos), APMEX (retail precious metals and rare coin investments), AXA Equitable (agent marketing program); Citibank (credit cards), Hartford (AARP Auto Insurance Program), JP Morgan Chase (credit cards, retail banking customer service), TIAA-CREF (Asset Management including fund profiles, pitch books, sell sheets, etc. for mutual funds, annuities and variable annuities) Met Life (trade show branding), NEA Members Insurance Trust (life insurance product direct marketing)

Pharmaceuticals: Amgen (Neulasta and Aranesp), Eli Lilly & Co. (Straterra), Centorcor (Remicade), Ortho Biotech (Procrit), Merck (Fosamax, Singulair), Pfizer (Relpax)

Travel and Entertainment: Air Canada (Direct Mail), Alitalia Airlines (Retail print and radio commercials), Avis (Direct Mail), Disney (Radio and direct mail), Hotel St. Regis (Print and Direct Mail), Iberia Airlines (Direct Mail)

Other Business Services Accounts: U.S. Postal Service (18 guides on effective use of direct mail), Dunn & Bradstreet (direct mail for credit reporting and environmental record check products), Sea-Land (Brand advertising for global container shipping company), CSX (Print advertising and direct mail for freight railroad)

Package Goods: Cocal Cola(Sprite, Fresca, Mello Yello)Charles Chips, Ashbell's South Caroline Bar-B-Que Sauce

Contact Mark Spector