Contact me if...

...you need a fast study writer who can grasp complex subjects and turnaround a simple, smart and humanizing solution.

...you're a small to mid-sized business looking to establish a leadership position in your industry. Success stories as a freelancer include fintech startups and a billion dollar e-commerce giant.

Mark Zuckerberg’s Idea for Your Pricing Page

Mark Zuckerberg’s Idea for Your Pricing Page

Asked what Facebook was in an early interview, Mark Zuckerberg reportedly said, “Something where you can type someone’s name and find out a bunch of information about them.”

I found this on a Medium post shortly after a SaaS client asked me to write one-line feature descriptions for their pricing page.

My copywriter instincts told me to incorporate benefits. But after writing a few, I realized they felt forced. Like telling someone who never sat in a driver’s seat that the brake pedal prevents accidents.

Zuckerberg’s formula is very simple: input, output. You do this and that happens. Gas pedal: You step on it and the car goes. Brake pedal: You step on it and the car stops.

If the formula gets tiresome, you can mix up the sentence structure. Rearview mirror: See behind the car with a glance.

There’s no way to know if this works better than the gobbledygook you see on most pricing pages. But if you need to explain features, you can do worse than to follow a formula that helped launch a multi-billion-dollar valuation.

The Super-Simple Secret to Convincing People that your Offering's the Best

The Super-Simple Secret to Convincing People that your Offering's the Best